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05-28-2010, 10:32 AM
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The Guerrilla Marketing Handbook
 More details This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.  Regards
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 Last edited by Old Stagehand; 08-15-2010 at 08:07 PM. 
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