Terry McBride is co-founder and CEO of Nettwerk Productions, the largest independent record label in Canada. Since its inception in 1984, McBride has grown Nettwerk into a diversified artist services empire, encompassing Nettwerk Records (a record label), Nettwerk Management (an artist management firm), Nettwerk Music Publishing, Nettmedia (a web and digital media enterprise), and Artwerks (a graphic arts and fashion design house). To date, Nettwerk releases have sold more than 100 million copies worldwide. McBride was also one of the creators of the Lilith Fair, a pioneering all-female performer concert tour that enjoyed great success for several years in the late 1990s.
Topics include;
* Being Yourself as an Artist
* Why Diversification Pays
* Managing the Label and Roster at Nettwerk Music Group
* What is Artist Management?
* A Short Explanation of “360” Record Deals
* Starting Your Career in Artist Management
* Signing and Working With Artists
* Subscription-Based Music Services and Consumer Choice
* Running a Creative Company
* A Day in the Life of the CEO of Nettwerk Music Group
* “Collapsing Copyright” and the Music Industry’s New Paradigm
* The History of Nettwerk Music Group
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