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06-24-2010, 04:53 PM
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A Interview (Video) With Larry Vallon, Senior VP, AEG Live
 Larry Vallon is Senior Vice President, National Booking at AEG Live, the world’s second largest concert booking agency. Prior to this post, he was an executive with LiveNation/House of Blues. Topics include; * Getting Your Start as a Concert Promoter * Inside AEG * Booking a Festival * How the Concert Business Has Evolved * Booking and Running the Coachella Festival * Creating the Detour Music Festival * How He Got His Start * Marketing Live Shows * Understanding Performance Royalties * How Music Piracy Has Changed the Concert Business * What Makes an Artist a Big Concert Draw? * What a Concert Promotions Company does * Understanding Relationships between Bookers and Venues ---- AND Dont forget to----- Check out this product on their website by following this   Regards Dont Forget To Hit The Thank You Button To Show Your Appreciation!
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 Last edited by Old Stagehand; 02-05-2012 at 07:35 PM. 
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