Sport, Culture and the Media (Issues in Cultural and Media Studies)

[Old Stagehand]

Sport, Culture and the Media was the first book to analyze comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent.

This new edition examines the latest developments in sports media, including:

* Expanded material on new media sport and technology developments
* Updated coverage of political economy, including major changes in the ownership of sports broadcasting
* New scholarship and research on recent sports events like the Olympics and the World Cup, sports television and press, and theoretical developments in areas like globalization and spectator-ship.

The first part of the book, “Making Media Sport”, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them, and the economic and political influences on and implications of 'the media sports cultural complex'. The second part, “Unmaking the Media Sports Text”, concentrates on different media forms – television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies. This is a key textbook for undergraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender.

Regards

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